In part one of his conversation with Alan Chapell on The Monopoly Report, Dennis goes deep on the historical challenges IAB Tech Lab faced building Project Rearc and steering the industry toward a post-cookie ad ecosystem starting in 2019 — offering an insider's perspective on the standards battles that shaped today's adtech landscape.
Growing privacy scrutiny, regulations, and platform policies are reshaping digital advertising. To help you understand and navigate impacts and opportunities, ThinkMedium offers a Readiness Strategy Program. The first component of this program is a Publisher Readiness Playbook, which outlines the context, questions, and steps that you can take today to understand your preparedness for ongoing data- and identity-related shifts.
Many advertising standards fail to gain traction despite good intentions. This is a result of premature releases, overly complex specifications, and competitive resistance. ThinkMedium founder, Dennis Buchheim, cites historical examples and argues for fewer, higher-value standards backed by up-front commitments. He emphasizes that collaborative, shared infrastructure is crucial for the industry amidst changing privacy landscape, AI, and other shifts.
Have you heard that Privacy-Enhancing Technologies (PETs) are a game-changer for digital advertising, but haven’t been clear on why and how? Introducing… Privacy Game Changers: Understanding Privacy-Enhancing Technologies.
Identity and identity resolution (IDR) have continued to serve as the backbone for ad experiences that are relevant, personalized, and impactful across Advanced TV and Video Advertising (ATVA). But with the rise of digital streaming, privacy concerns, and ongoing inefficiencies, it's clear the ecosystem needs a strategic reset. CIMM and OpenAP commissioned ThinkMedium to tackle these challenges head-on in a report...
Growing privacy scrutiny, regulations, and platform policies are reshaping digital advertising. To help you understand and navigate impacts and opportunities, ThinkMedium offers a Readiness Strategy Program. The latest offering in this program is a Marketer Readiness Playbook, which outlines the context, questions, and steps that you can take today to understand your preparedness for ongoing data- and identity-related shifts.
Dennis Buchheim is a longtime advocate of privacy-forward advertising technologies and practices and is founder of ThinkMedium, which released a Playbook to support publishers with ongoing data, identity and privacy shifts. AAM spoke with Dennis about privacy misconceptions and how creating an implementation plan can help publishers sustain and grow amid evolving industry regulations and platform policies.
ThinkMedium's recent webinar with SourcePoint provides practical information and advice on how to navigate shifts in data, identity, and privacy. It features an overview of ThinkMedium’s Readiness Strategy Program, which features a framework to help you assess and evolve advertising data and business strategies, product plans, solutions portfolio, and partner selection.
Sincera Technologies and ThinkMedium are excited to announce a new program to support publishers via advisory services from ThinkMedium, with insights and reporting powered by Sincera’s vast metadata library.
ThinkMedium believes in transparency about business practices and views the rapid rise of Generative AI as a moment to demonstrate our commitment to being clear with our client, partner, and prospect community. This short post outlines our current use of AI-based technologies.
