Advisors for a Healthy Ads Ecosystem | Privacy, Safety, Efficiency

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Spotlight

Sincera+ThinkMedium = Publisher Insights+Support

Our Mission

We promote a healthy advertising
ecosystem by helping clients navigate
challenges and opportunities in
privacy/data, safety, and efficiency.

Team

Unique Experience in Product, Marketing, Research, and Industry Standards

Dennis Buchheim

DENNIS BUCHHEIM

IAB Tech Lab, Meta,
Yahoo, Microsoft

James Rothwell

JAMES ROTHWELL

Comcast/Freewheel,
Microsoft, Advertising.com

Hannah Pavalow

HANNAH PAVALOW

GoPuff, Facebook, Kantar

Alex Roucourt

ALEX ROUCOURT

Meta, Appsflyer, Marin

Galvin Rachel Headshot 1

RACHEL GALVIN

Meta, Upwave/Survata

Services

Comprehensive Services to Inform, Develop, and Optimize Your Business

Education Research Insights 300x210 soft

Research & Insights

Capitalize on industry/client-level insights, now with Sincera

Business Strategy Development 300x210 soft

Business Strategy & Development

Unlock value through innovation and relationships

Product Roadmap GTM Input 300x210 soft

Product Roadmap & GTM Input

Prioritize & develop opportunities for market impact

Build Buy 300x210 soft

Build/Buy/Partner Strategies

Attain scale through optimizing internal and external resources

Industry Standards 300x210 soft2

Industry Standards & Influence

Drive consistency and influence the ecosystem as a thought leader

Privacy Eco Impact Compliance 300x210 soft

Privacy & Eco Impact Compliance

Navigate the ever-changing landscape to stay ahead of the curve

Yield Pricing ROAS Strategies 300x210 soft

Yield/Pricing & ROAS Strategies

Meet the market while increasing returns on investment

Operational Organizational Optimization 300x210 soft

Operational & Organizational Optimization

Maximize efficacy through optimized resource allocation and responsibilities

“ThinkMedium assessed our data assets and market position and made product and partnership recommendations that will help us set in motion both core product enhancements and innovative plans.”

CEO, leading measurement platform

“ThinkMedium worked as an extension of our team to level-set on industry shifts and inform brand safety and privacy tech strategies. Their expertise was instrumental in crafting/refining product plans, industry engagements, and marketing narratives.”

VP, Monetization GTM, social platform

“The privacy and data knowledge and industry experience of the team was valuable in informing our product strategy and key new projects.”

VP, Innovation, ad services provider

News & Views

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