Data + AI + Efficiency
Advising our ads and media ecosystem.
Strategies > Solutions > Operations
ThinkMedium helps advertising and media companies revamp their strategies, solutions, and operating practices to meet the forces reshaping our industry’s ecosystem: sustainable data activation, effective AI and agentic workflows, and increased efficiency.
About ThinkMedium
Founded by advertising industry veteran Dennis Buchheim, ThinkMedium advises clients on how to evolve and grow sustainably in the rapidly-changing ads and media ecosystem.
Bringing experience from Snowflake, IAB Tech Lab, Meta, Yahoo, and Microsoft — with unique expertise in product leadership and industry standards — we assemble a team of other industry experts as needed to meet the requirements of each engagement.
Services
Customized services to inform, develop, and optimize your business.
Data+AI readiness reviews & plans
Assess your current state and identify actions and partners to evolve and grow your business.
Data strategies
Take stock of your data assets and define a responsible plan to monetize, augment, and protect them.
Product & GTM planning
Evolve your business strategy, product roadmaps, partnerships, and go-to-market approaches to drive growth.
Measurement solution planning
Understand the measurement landscape and how to adapt your roadmap, solutions, and partnerships to compete.
Publisher monetization
Employ our monetization and pricing expertise to increase ad revenue for your content/services.
Industry insights & influence
Inform business, product, and partner decisions with research, standards work, and thought leadership.
News & views
Latest thinking from ThinkMedium.
