Sincera+ThinkMedium = Insights+Support for Publishers
Sincera has been hearing all sorts of questions from publishers on how to grow and protect their advertising businesses.
Which ID providers are most common?
How many and which SSPs should I use?
Am I or my vendors handling consent properly?
Is my site being perceived by buyers as made-for-advertising or low-quality?
What else am I doing that my competition does better?
Starting today, ThinkMedium is partnering with Sincera to help provide answers.
Sincera Technologies and ThinkMedium are excited to announce a new program to support publishers via advisory services from ThinkMedium, with insights and reporting powered by Sincera’s vast metadata library. With this partnership, ThinkMedium will be the exclusive services provider for publishers who wish to access and fully leverage Sincera’s metadata.
Publishers will benefit from ThinkMedium’s industry expertise and consultative approach, alongside Sincera’s metadata library, allowing them to capitalize on competitive opportunities or close policy/process-based gaps. ThinkMedium can consult and optimize across the publisher’s technology and policy stacks, including areas such as identifiers, monetization, attention, and consent.
Publishers can choose between two monthly subscription offerings:
- Publisher Support, providing reactive, email-based and live answers and training with the Sincera toolset for self-serve users
- Publisher Insights, adding proactive advisory services and guidance to identify specific issues and opportunities
| Publisher Support |
Publisher Insights |
|
| Small Group Training | ✔ | – |
| 1:1 Training | – | ✔ |
| Supporting Documentation | ✔ | ✔ |
| Support Emails/Calls | 3 per month | 5 per month |
| Benchmarks & Standard Recommendations | ✔ | ✔ |
| Insights Needs Exploration | – | ✔ |
| Insights Development & Delivery | – | ✔ |
As partners aligned by a mission to foster a healthier and more transparent advertising ecosystem, Sincera and ThinkMedium are eager to support publishers’ next-generation advertising readiness and strategies.
Interested publishers can learn more by emailing info@thinkmedium.tech
