Publisher Readiness Playbook
NAVIGATING THE PRIVACY, DATA, & IDENTITY LANDSCAPE
(April 2025 Update)
Growing privacy scrutiny, regulations, and platform policies are reshaping digital advertising. A change of this magnitude means tactical changes and “patches” are no longer sufficient. Publishers, marketers, and everyone in between must reset advertising strategies.
To help you understand and navigate impacts and opportunities, ThinkMedium offers a Readiness Strategy Program. Our deep expertise and industry engagement allows us to stay up to date on relevant changes and guide you through evolving your strategies and plans. This lets you maintain focus on your core business as you prepare for a privacy-forward future.
Publisher Readiness Playbook
The first component of this Program is a Publisher Readiness Playbook, which methodically and pragmatically outlines the context, questions, and steps you can take today to understand your preparedness for ongoing data- and identity-related shifts.
Get the Playbook…
Readiness Assessment Framework & Example Output
ThinkMedium’s new Readiness Review Framework informs the structure of the Publisher Playbook and our broader Readiness offerings:
The Playbook steps through the Framework, providing questions for consideration, and then shows a high-level example evaluating two advertising use cases:
Readiness Review Checklist
It concludes with a checklist to help get you started:
- Uncover any existing plans and documentation your company has already completed.
- Identify and enlist a cross-functional team across Business, BD, Legal, etc.
- Understand the landscape of identity-related risk and opportunities
- Outline and rank in priority order your advertising use cases
- Define revenue from at-risk use cases and develop a “business-as-usual” impact model
- Identify which alternative solutions, partners, and strategies can mitigate impacts
- Define where predicted impacts may require broad changes
- Develop a roadmap for testing and implementation across solutions, partners, tech
- Optimize your organization to address identified changes efficiently.
Learn More and Sign Up…
To learn more about the ThinkMedium Readiness Program – including signing up for a review interview or understanding other Readiness offerings – please email us at info@thinkmedium.tech or enter your information below:
