What AI Means for Media, Data, and Adtech
Speaking with The Drum at IAB ALM 26, Dennis — who previously led IAB Tech Lab — argues AI agents will reshape media buying, data strategy, and the adtech ecosystem faster than programmatic or mobile ever did. He discusses Snowflake’s AI Data Cloud approach, the rise of agent-to-agent media buying, the opportunity for publishers to better activate first-party data, and the risk AI-driven automation poses to adtech and martech vendors that don’t move up the value chain.
