Fresh off Advertising Week NY, Dennis writes about the decline of the monolithic “one-stop-shop” platform and the rise of composability — assembling a marketing and media stack from best-of-breed applications that operate directly on your data. Drawing on a panel with leaders from GrowthLoop, dentsu, Snap, and Newton Research, he outlines why adaptability is now a competitive edge, how an AI-ready data layer unifies decision-making, and why composability ties directly to ROAS and customer lifetime value.

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