Conscious AI Innovation: How to Protect Your Business and Customers
ThinkMedium’s POV on AI Evolution
It’s easy to get swept up in the promise of artificial intelligence technology and its applications, let alone the behind-the-scenes boardroom drama. (Here’s a prediction for 2024 – “OpenAI: The Movie” … made by AI!). The exuberance for AI is not unfounded: Bank of America estimates AI will have $16 trillion of global economic impact by 2030, and WFA says 75% of advertisers are already using or will soon use generative AI.
But all is not rosy, of course. AI’s speed of innovation and deployment have raised concerns about risks and harm to people and businesses, some of which may have contributed to the recent turmoil among OpenAI’s leadership. And regulators have taken notice.
Balancing opportunity and risk
The value of AI is in processing data in volumes and ways that people cannot. But that doesn’t always work as expected. AI’s risks and opportunities span three forces that shape the advertising ecosystem: privacy, safety and efficiency. It’s essential to understand and anticipate risks – and employ checks and balances – across these areas to mitigate harm while tapping into opportunities.
