(Posted on LinkedIn and DATA:matters blog)

As the former CEO of the IAB Tech Lab, Dennis Buchheim is particularly committed to responsibility and transparency in data-driven advertising. 💻✅

Today, the President of ThinkMedium gives us an in-depth interview about the rapidly changing advertising market.

We learn first-hand how digitalization has overtaken traditional marketing, mobile 📱 has taken over, and the #DSGVO has shaken up data usage.

In this interview, Dennis Buchheim discusses the difference between the U.S. and Europe when it comes to data usage, a shift in consumer opinion, cookies, #KI, and global collaboration. 🤝

You can look forward to many exciting insights in this DATA:matters blog post.

What do you think: What can U.S. companies learn from European companies when it comes to data?