Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack
In this AdExchanger column, Dennis argues that the real disruption from AI in ad tech isn’t automation — it’s access. As AI systems move from generating insights to planning and executing decisions, control shifts away from platforms built on scarcity and opacity toward more open, composable ecosystems. He explains why standards battles are premature, how consolidation is accelerating, and why the winners will be organizations that enable governed data access and shared measurement rather than hoarding it.
