UNDERSTANDING PRIVACY-ENHANCING TECHNOLOGIES

Have you heard that Privacy-Enhancing Technologies (PETs) are a game-changer for digital advertising, but haven’t been clear on why and how?

Introducing… Privacy Game Changers: Understanding Privacy-Enhancing Technologies

Developed with support from the Privacy Sandbox team, this explainer covers what PETs can do, what the different types and purposes of PETs are, and how Trusted Execution Environments (TEEs) work. It also suggests some next steps you can take to learn more and think about how these technologies can play a role in your advertising business…

This is the first of three explainers in a series. Continue on to:

• Assess the impact of identity signal loss (module 2) and
• Understand how privacy-forward approaches can solve critical advertising use cases (module 3)

Download this Explainer…

Want to Learn More? Need Help Incorporating PETs into Your Business?

To learn more about historical vs. privacy-forward approaches to critical advertising use cases, check out this Before-After explainer. And then contact us at info@thinkmedium.tech to take advantage of ThinkMedium’s deep expertise in PETs and how they can transform your advertising solutions and business.